While digital marketing is a great technique to apply, it is not going to execute itself without a proper strategy. Wrong methods may lead to not having unique results. However, today, there are a plethora of tools available to make your digital marketing strategy on point. Some of these foundational tools include web analytics, CRM, email marketing, design tools, keyword rank tracking, etc.
If you want to explore a career in digital marketing, and looking for a diploma in digital marketing or other courses, then read on to find out what are tools that you must acquaint yourself with as you start on this journey.
- Ahrefs
Ahrefs is an extensive SEO tool equipped with millions of keywords used from over 150 countries. It lets you check what the top-performing content of your competitors are, where the content ranks, the gap tool, etc- all used to identify weaknesses in the current content. Ahrefs is one of the most reliable and used products in this field.
- Trello
Trello is one of the most popular content management tools. It is used by most companies for brainstorming as well as strategizing content. Many marketers use Trello for HubSpot to schedule their blog posts for publishing. Trello is most appealing for small businesses and startups as it’s completely free. It is a great way for a team (even located remotely) to schedule their content and team up. Managers can assign various cards to employees and keep track of who’s in charge of what.
- Canva
Business
Canva is a self-designing platform that is extremely helpful for small to large-scale businesses for creating images, custom shapes, icons, fonts, animation, stickers, etc - from an entire Canva catalog. Canva is not only aesthetically-catchy but it has one of the easiest and friendliest interfaces for designers of all skill levels to design their own presentations, logos, graphs, etc. Because of its easy interface, Canva quite often cuts off the need for advanced-level designers to do everything from scratch. Its vast image collection helps artists build whatever they are looking for.
- Google AdWords
Google Adwords is to date the most popular advertisement option for your business to appear on Google’s search engine results. The payment module is either made on a pay-per-call to pay-per-click basis. Under AdWords, comes Google Keyword Planner which allows marketers to look up relevant keywords as per their content and ad. Businesses also have the option to set budget caps for these ads.
Most
of these tools are free of charge and therefore greatly beneficial for
startups. Now that you are aware of its uses and benefits, start learning these
skills at the earliest to make the most of your career as a creative digital
marketer. Also, remember that in this field one has to constantly adapt and
upgrade themselves to cope with this fast-paced environment.
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