There is an influential shift in the home-buying process globally over the past few years. Most home buying processes begin with a search on the internet. This one single factor makes it imperative for realtors to focus on marketing their brand digitally to reach a larger audience and to close a sale faster.
50 percent of homebuyers in 2019 could find their dream homes through online searches (Source NAR Statistics). Data also reveals that realtors listing their properties online can sell faster. Evidently, going online is a win-win situation for both realtors and buyers.
One of the critical factors that make real estate digital marketing popular among today’s realtors is its ability to expand reach considerably and at affordable prices. They can also generate more leads, achieve greater customer engagement, boost the rate of conversions, and register impressive return on investment.
If you are a realtor struggling to stand apart in a saturated real estate market, creating a powerful real estate digital marketing is undoubtedly the best solution.
Use the following tips to register an impactful online presence and drive more buyers to your real estate business.
Create a Website That Grabs Attention
Your website is your marketing arena, where all your marketing activities take shape. Your marketing plan for real estate business must begin with a good website that can get you more visitors; they should speak everything about your brand and services, so customers know what they need to know. A well-designed and developed website will ensure a steady flow of organic traffic and boost the chances of conversions. Make sure all your energies are directed towards making your website as optimised as possible.
Merely using keywords to make your website rank high on search engines will not do your real estate business any good. In today’s tech-driven world, you need a more intricate strategy to get your website rank on the top page of search results.
Here are a few proven ways of doing it.
· Create engaging and informative content that educates your visitors
· Focus on user-friendly navigation and design elements
· Conduct keyword research and use the right ones in strategic areas of your website content
· Develop landing pages to showcase your USPs
· Make Calls to Action (CTAs) subtly and provide a clear value proposition to convince your audience.
Develop an Impactful Email Marketing Strategy
Email marketing is a proven way of reaching a large number of potential buyers in a short span. However, creating email campaigns that get results requires some efforts. The top benefits of using an email campaign for your real estate business are:
· Effortlessly create a list of new leads and clients
· Build long-lasting relationships
· Brand recall is immediate
· Establish and enhance your brand reputation
· Use automated features and save time
Choosing the right email platform is a vital step in developing a powerful email marketing strategy. It is equally vital to customise your email with segmentation and to target to drive home the right message to your existing clients and future prospects. And never forget that personalisation is vital for the success of your email marketing campaign, which forms a key element of any real estate market plan.
Use Blogs to Provide Valuable Advice to Prospects
Any real estate marketing business plan is incomplete without having a content strategy. Blog posts that offer solutions to common problems faced by buyers can be of great value for your business. There are some most-searched topics you can write on in your real estate blog posts.
· Answers to common problems that buyers generally face
· Tips for best buying experiences
· How-To articles that provide real solutions
· Industry-related information and updates
· Information on your niche areas
· Home improvement tips and so on
Always stick to a schedule for posting blogs on your real estate website. Twice a month on fixed dates is a good way of engaging with customers, and this way they wouldn’t forget your services. Also, optimise and promote new content to boost its reach.
Create Virtual Tours of Properties
With technology shaping marketing moves for the modern real estate business, virtual tours have emerged as a game-changer for businesses and are great for showcasing your offerings. It is also a simple yet very impactful way of making the home selection and buying journey easy for your customers.
360-degree virtual tours peppered with animations and stunning visuals can be the lead winner for your marketing strategy. The top benefits of virtual tours are:
· Helps in getting a better reach
· Saves time and money
· USPs can be highlighted and presented in great detail
· Offers visual information about design, colours, features, etc.
Realtors across the globe are using virtual tours to reap enormous profits. It offers a powerful way of strengthening your promotional strategies and can give a huge push to your marketing efforts. Use the services of a reputed virtual tour developer to leverage the digital scenario and maximise impact and results.
Apart from the above plans, realtors must also focus on aspects such as creating a social media marketing strategy and search engine optimisation to give more teeth to their real estate digital marketing plan.
Amura is a leading growth marketing company in India, reputed for its real estate digital marketing solutions. Their customised marketing solutions for realtors include automated optimisation, performance marketing, and digital transparency.
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