Whenever WordPress comes to our mind, our mind easily navigates to elements related to content and design as this CMS platform is widely popular for content publication and rich design elements. Obviously, content and design are two key factors that impact a website’s chance of getting visitors.
While any WordPress Development services India mainly relied on the individual developer and designer excellence all these years, in recent years we have got a plethora of plugins that bring Artificial Intelligence (AI) for the purpose. In a multitude of ways AI and Machine Learning technologies are helping Wordpress websites to deliver highly user-centric web experience.
In this respect, It must be noted that WordPress remains only one of the handful of CMS platforms offering such a rich repository of AI-powered plugins. Most importantly, these plugins are not just the trending functional elements like many so called design innovations that third-party developers frequently experiment with.
From the early days of AI development, the technology was incorporated in the Wordpress ecosystem for a whole range of purposes ranging from content curation, user focused personalised recommendations and for fast paced design process.
Now the use of AI based functionalities has become very common among the Wordpress websites and they cover several key areas. Before you hire wordpress developers india for your next web project, knowing about how AI is used by some plugins is necessary.
Here through the rest of this blog post we are going to explain these key areas where AI based tools are being used and some of the leading AI based plugins for Wordpress users.
Personalized Recommendations
Personalised recommendations and suggestions refer to a feature that we normally associate with major ecommerce brands and reputed content platforms. Many of us always considered it to be expensive to create algorithms that can deliver recommendations based upon user choices and behaviour. But now using AI based recommendation engines is within the reach of smaller websites as well.
You can simply fine-tune the recommendation functionality by using a relevant Wordpress plugin. We now have several plugins enriched with artificial intelligence and machine learning capabilities that can easily learn how the users interact with the web interface and accordingly can adjust recommendations. Here we picked two such plugins to explain how they work.
● Kindred Posts: It
is a great plugin to help learning about the website visitors and recommend
contents as per their taste and interests. The plugin makes use of AI in
knowing about user preferences and is quite effective in delivering most
targeted user focused recommendations. On top of that, it requires minimal
configuration.
● Primal:
This is a plugin powered by Machine Learning (ML) technology that by learning
from the user inputs and behaviour can cater relevant web content to the
website visitors. The plugin by learning about the user preferences can pull
web pages from various sources and deliver the satisfactory result as per user
needs.
SEO and Delivering Relevant Content
Just think about how Google just never misses to deliver the right content suggestion, sometimes before you finish typing the search term. Yes, this becomes possible because Google uses machine learning technology to deliver a better search experience to users.
Thanks to some plugins the same functionality is now made accessible to the WordPress users. We have several plugins offering the autocomplete feature for any website. Even when search terms are typed incorrectly, automatically correct suggestions will appear. Here are some effective plugins for autocomplete and relevant content delivery.
● Wordlift:
This is a plugin that makes use of AI to comprehend human language and
expressions better and provide information that users mostly look for. The
plugin not just helps improve the content better but also helps in better
display of the content on search engines. The plugin also offers SEO tips to
make content better and provides a knowledge graph. By helping to improve the
content strategy it actually ensures better business conversion.
● Aimojo:
This is nothing but a refurbished and much improved version of an older plugin
called Affinitomics. The plugin is cloud-based and uses AI technology to help
far better website content organisation to ensure better search results and
thus to enhance usability and business conversion. The plugin also helps using
AI for organising content based on previous learning. The plugin has already
been proved effective to enhance search ranking of Wordpress sites by 10 times
or more.
● Mycurator:
This is another highly effective cloud-based content curation and content
delivery plugin. By utilising AI-powered content aggregators showcasing content
relevant to chosen topics it helps improve the search result. It helps
Wordpress websites to deliver best content for the target users.
Ensuring Enhanced Customer Support and Service
Across the digital platforms Chatbots represent the most common and effective way of using machine learning and artificial intelligence technologies. The vast majority of business websites have installed Chatbots to answer customer and visitor queries. In the Wordpress ecosystem also we have a variety of virtual assistant plugins that allows incorporating the live chat feature.
These AI based Chatbots help interact with the audience and learn about the user's behavior. Thus the Chatbots algorithm gets trained on different types of client queries and preferences. Over time, these Chatbot assistants understand the queries and the underlying customer intent even better than earlier and thus ensures more customer satisfaction. Here we provide some plugins for this purpose.
● Live Chat With AI
Assistants: This is an AI and machine
learning based plugin that can replace the need of human support. The plugin
offers Chatbot assistant that can play the role of a great customer support
agent. Over time, as the bot continues to learn on the user queries and
suggestions, it becomes more responsive to user needs and more helpful in
solving queries.
● Google Language
Translator: Not all websites possess
multilingual capabilities and for Wordpress websites needing multiple language
support AI based Google Language Translator can be the best solution. Just following the installation of the
plugin, it starts learning about the website visitor and starts providing
quality translations. To do this, it uses Google’s AI and ML translation
engines.
Optimising the Website Security
Another key aspect that no website can take lightly is the data security and this is one area where machine learning and artificial intelligence technologies have already made a considerable impact. We have several powerful AI and machine learning based security plugins that have advanced malware detection capabilities and highly efficient safeguards and protective features.
These AI and Machine learning based tools simply by detecting patterns in the user interactions and website comments can easily do away with security threats and block harmful spams. These plugins can automatically update the security databases as well and so any new security threats cannot slyly get entry. Here we showcase two such effective security plugins.
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● Quettra Web
Malware Scanner: This is one of the
leading security plugins to use machine learning technology for identifying
major security threats and improving security safeguards by learning from the
past security flaws. The plugin is capable of running extensive malware scans
to detect viruses, spyware, code ingestion and several other malware
threats.
● Akismet: This plugin comes as pre-installed in Wordpress and it
also makes use of artificial intelligence and machine learning technologies for
identifying spam comments. The plugin is unparalleled in respect of its
capabilities in detecting all spams that are created by bots. It can also detect
all manually submitted spams by learning from earlier instances. Running slyly
in the background it can easily filter out all spam threats from your Wordpress
website.
Conclusion
For Wordpress websites, there are too many great plugins that use AI and machine learning technology to improve web user experience, whether in terms of content delivery, security or search engine performance. These plugins will continue to make Wordpress better by leveraging intelligent capabilities and features.